The supply of potable water is a continuing concern in this country’s rapidly growing urban areas especially in urban poor communities. At the same time, Public-Private Partnerships (PPPs) is encouraged to resolve and provide creative solutions to basic needs such as water. The University of Engineering and Technology of Peru (UTEC) shows another mix to such partnerships, that is, a university-ad agency partnership.
UTEC “was looking for something splashy to kick off its application period for 2013 enrollment” and Mayo DraftFCB (ad agency) “wanted future students to see how engineers can also solve social needs in daily basis kinds of situations”. Mayo DraftFCB provided the idea and the University developed the idea into a real one: a billboard that would convert Lima’s water-saturated air into potable water. The technology
requires electricity to power the five devices that comprise the billboard’s inverse osmosis filtration system, each device responsible for generating up to 20 liters. The water is then transported through small ducts to a central holding tank at the billboard’s base, where you’ll find — what else? — a water faucet.
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